Meet the Founder
Hi, I'm Adrian — founder of fortheworld OÜ and the person behind development.city.
Yes, for now, I'm also the person answering the emails, building the infrastructure, configuring the platforms, writing the documentation, testing things, fixing the things I just broke while testing them, and occasionally wondering why I thought doing all of this myself was a good idea. 😄
But there is a reason I started building fortheworld OÜ.
1. Why I Started
I've always been fascinated by the space where technology, people, creativity, sustainability, and connection meet.
Over the years, I've worked with different digital tools, platforms, businesses, and workflows. And I kept seeing the same problem:
There are plenty of tools. There isn't always enough good infrastructure connecting them.
People end up juggling multiple platforms, repeating the same information, switching between disconnected systems, and spending valuable time managing technology instead of using it.
I wanted to build something different.
Not another app for the sake of having an app.
Infrastructure that makes other things work better.
That's where development.city started.
2. Why Estonia
fortheworld OÜ is an Estonian company, and Estonia has had a major influence on how I think about digital business.
The country's approach to digital identity, online services, entrepreneurship, and connected infrastructure demonstrated something I find incredibly powerful:
A small country can think globally when its infrastructure is designed that way.
That idea stuck with me.
I wanted to build a company that could have the same mindset:
local foundation, global perspective.
3. Building as a One-Person Company
Today, fortheworld is deliberately small.
Very small.
I'm currently building and operating the ecosystem as a one-person company, supported by technology, automation, partners, and a growing collection of connected digital platforms.
That isn't an accident.
Being small allows me to experiment quickly, make decisions without unnecessary layers, and build relationships directly with the people using what we create.
It also means I have to be honest about capacity.
I can't pretend to be a giant agency.
I can't promise everything to everyone.
And I don't want to.
I'd rather build fewer things properly, automate what can be automated, work with good partners, and grow sustainably.
4. What I Believe
My personal philosophy can be summed up in five simple ideas:
Stay Healthy.
Take care of yourself and the people around you.
Stay Positive.
Look for possibilities without pretending problems don't exist.
Stay Connected.
Technology is useful when it brings people closer together, not when it replaces human connection.
Stay Thankful.
Appreciate the people, opportunities, and lessons that make the journey possible.
Stay Focused.
There are always more ideas than there are hours in the day. Choose what matters and keep moving.
These principles sit behind both my personal work at Sustainable Day and the infrastructure I build through Development City.
5. Sustainable Day & Development City
You may encounter two different sides of my work.
Sustainable Day
sustainable.day is the more personal side.
It's where I explore ideas, travel, connect with people, share experiences, and experiment with what it means to make everyday life a little more sustainable.
It is intentionally human.
It's about people, journeys, conversations, and ideas.
Development City
development.city is the building side.
It's where those ideas become digital infrastructure — platforms, services, automations, client environments, integrations, and other tools designed to help people and organisations work better.
One is more personal.
The other is more operational.
But they come from the same place.
Build things that are useful. Build them responsibly. Build them for people.
6. What Comes Next
I don't have a twenty-year corporate roadmap carved into stone.
And I'm okay with that.
The ecosystem will evolve as technology changes, as customers teach me what they actually need, and as new opportunities appear.
Some ideas will work.
Some won't.
Some will become products.
Some will quietly disappear.
That's part of building.
What won't change is the direction:
Better infrastructure.
Better connections.
More sustainable choices.
More useful technology.
I'm building fortheworld for the long term.
One platform, one customer, one experiment, and occasionally one very late-night debugging session at a time.
If you've found your way here, welcome.
I'm glad you crossed paths with us.
— Adrian
Founder, fortheworld OÜ
Building development.city
Exploring sustainable.day
#BeTheChange #ForPeopleForPlanet